industry
research
production

Performance Initiative

Is an organisation that researches and designs strategies that promote innovation in the theatre industry. Encouraging and supporting a vibrant small scale theatre sector.

  • Initiates collaborations to develop a culture of a collective enterprise
  • Facilitates the exchange of knowledge, expertise and skills between the University sector and the theatre industry.
  • Intervening within the industry by enabling sustainable opportunities for theatre performance.

Research


Exchange of knowledge, expertise and skills

We explore and evaluate the potential of knowledge transfer in the small scale theatre industry, and develop mechanisms for this expertise to have a wider impact on the creative and enterprise approaches of the sector at all levels.

    We encourage University research to have a synergy with the industry to:
  • Invigorate new methodology for training theatre practitioners.
  • Encourage creativity and risk in theatre production.
  • Instill a professional culture and sense of core values.
  • Support excellence in the theatre’s skills base.

Industry


Collective Enterprise

We bring theatre companies together to stimulate a culture of collective enterprise that sustains a theatre making community.

We invest in the talent of theatre artists and the engagement of audience.

Production archive

Production


Performance opportunities

We have designed production models that develop the volume and capacity of performance work that enters the theatre market. These models address the economic and artistic barriers that inhibit routes to market such as limited finances, venue policy in hiring, curator assessment and artistic theming in programming by encouraging a demand led stream of new artist-based theatre work.

This new population of theatre work in the market will innovate and sustain the performance industry and will enhance the quality of theatre practice and its engagement with audience.